I was looking for a smaller, boutique place that could better personalize my order. I also wanted something on the Upper West Side since that is close to my girlfriend's work. You delivered EARLY! That was the best and key. Everyone I have used in the past couldn't guarantee early delivery and you did so without my having to ask. Easy to use and unique; The small touches on the 2 dozen roses, particularly the ruscus greenery, was crucial. I wanted to be sure my girlfriend wasn't getting the same roses everyone else was. Thanks very much!